Customers And Clients Of Coca Cola Company

Published Date: 02 Nov 2017

1.0 INTRODUCTION OF COCA-COLA COMPANY

The Coca-Cola is an American and world’s largest multinational beverage producer, corporation and Manufacturer Company. The company was established in May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. The name was suggested by John Pemberton’s bookkeeper Frank Robinson. The formula and brand of Coca-Cola was bought in 1889 By Asa Griggs Candler who incorporated Coca-Cola Company in 1892. Coca-Cola offers more than 500 Brands in over 200 countries and serves over 1.7 billion people each day. They own 4 of the world’s top 5 non-alcoholic sparkling beverage brands which are Sprite, Coca- Cola, Diet Coke, Fanta and Minute maid. Coca-Cola is biggest company in the soft drink industry and enjoys largest market share. Their mission is to Inspire moments of happiness, to refresh the world, to make difference and create value

2.0 MEGA ENVIRONMENT

2.1 ECONOMIC ELEMENT

In 1982, Coca-Cola made its only non-beverage achievement, when it purchased Columbia Pictures for $693 million. It sold the movie studio to Sony for $1.5 billion in 1989.

Then the year in 2001, the subsidence affected the associations operation yet as a result of dominant movements the US Economy evaluated to have reverted in positive development in 2002.Coca cola can invest capital by lowering their cost.Coca cola manages in more than 200 nations. Due to the nearby nature of their business, they are in the remarkable position to donate to the investment essentials of even the most remote groups far and wide.

The sum roundabout financial effects of the Coca-Cola framework are altogether more stupendous than the figures they display in the years 2008/2009 Manageability. The Coca-Cola framework has more than 900 plants as far and wide as possible. Their parts and crude materials are impressively sourced mainly.

Their worldwide business fortifies work creation all through their quality cycle. They donate to the budgetary victory of every neighborhood by utilizing neighborhood; paying duties to administrations; paying suppliers for merchandise, fixes and capital gear; and supporting neighborhood speculation arrangements.

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They have most accounts of 20 million clients around the globe. They are the retailers, profit stores, theaters, booths and merchants who advertise the drinks to their shoppers. these are the spine of their business.

2.2 TECHNOLOGICAL ENVIRONMENT

There are technological factors. The productivity of association's promoting, advertising and promotional systems, the new innovation developments of TV and web that utilize unique impacts for publicizing through the utilization of media. Those developments make the items appear engaging. Coca-Cola in media for the most part uses this engineering thus, to pitch adequately its features. Passage of jars and plastic flasks in the past, have expanded deals volume for the association since they are simpler to carry and clients can canister them once they have been utilized. Since the engineering is propelling constantly there has been doorway of new apparatuses' gear constantly. As a result of that, Coca-Cola's handling volume has expanded sharply contrasted with few years prior. CCE-Coca-Cola Endeavors have six manufacturing plants in Britain by utilizing up to date innovation gear so to guarantee best feature value and brisk conveyance. In Wakefield, Yorkshire in 1990, CCE opened one of the Europe's greatest soda pops production lines. That plant can prepare quicker the jars of Coca-Cola even speedier than projectiles of an automatic weapon.

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The Coca-Cola team picked it was an extraordinary chance to confirm more show from the business-fundamental SAP demands, by using DB2 it gives them faster support. With up to date logical progressions more taking after the machines and gizmos viewed in later sci-fi pictures, it shocks no one that the multibillion dollar Coca Cola Packaging Co. is getting on board with engineering. As per later qualified information from Quick Association and a resulting article by Prominent Science, it appears the last Coke vending machines will now use refined, intelligent, "touch screen innovation". Besides if it was trouble enough to browse ten accessible refreshments on standard vending machines.

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3.0 Task Environment:

3.1 Top Competitors of Coca-Cola Company:

Pepsi and Coca-Cola are the two most famous companies’ and best-selling. There’s a heated competition among them all the time and known as the cola war. It was found that the two companies offer same products especially cola products to compete each other, they also compete in advertising campaigns and attract celebrities to participate.

3.2 Pepsi and Coca-Cola and advertising campaigns

Coca-Cola Interested to be a brew old uncommon for family and friends and it always focus on the product itself, while Pepsi focuses on the product's user and the body that seems on it, and always depend on celebrities to promote to the product especially young celebrities to show Pepsi as a new generation drink, and PepsiCo is the first company that uses advertising campaigns as a way to attract the consumer.

3.3 Pepsi and Coca-Cola in space

In 1985, was launched both Pepsi and Coca-Cola on board the space shuttle "Challenger" After designing special packaging fit with low gravity, but the shuttle exploded after launching seventy-three seconds. Ten years later, Coca-Cola Company has launched a product of Coca-Cola and Diet Coca aboard the space shuttle "Discovery" to get data from the astronauts about the impact of gravity change the taste of Coca-Cola.

3.4 Sales of both Coca-Cola and Pepsi

Today, the Pepsi in third place after Coca-Cola and Diet Coca, where Diet Coca exceeded Pepsi sales in 2010. Usually sales of Cola exceed Pepsi sales in most parts of the world except for some Arab countries such as Oman, Saudi Arabia and other countries such as India and Pakistan. After world war 11, the market share for the coca cola company was 60% by 1983, and then it had decreased to fewer than 24% because of competition from Pepsi cola.

4.0 CUSTOMERS AND CLIENTS OF COCA COLA COMPANY

Coca cola’s customers looking for better understand the effect of the coca cola business along their culture value cycle. Their target is to increase growth and revenues to produce value for their contributors.

The customers of coca cola are continually looking for ways to reduce costs, improve sales and profits, and deliver better quality.

In 2003, north America-based marketing team at the coca cola company set out to reward the company’s most loyal consumers and build a closer relationship with them by allowing them to collect pin codes from bottle caps and product package and trade them for points, but one to one marketing effort seemed a tall order for a large company that serves 1.5 billion drinks a day, so in 2006 they started the loyalty program (My coke rewards),with the coke, diet coke and coke zero brands.

The generation who were more likely to purchase diet drinks were baby boomers and as baby boomers age, their beverage preferences are aging along with them.

In the other hand the youth of today and more importantly generation after them, are turning increasingly to other beverages and they don’t share the same emotional bonds with the brands as the baby boomers, that’s why coca cola which is the biggest brand in the world started to lose its grip on its core consumers.

In an attempt to recreate this connection coca cola commissioned five talented young design groups from five different continents with re-integrating the coca cola brand into the life of the youth with the wonder of art, music and creativity, and the process won the hearts and minds of all important opinion leaders of generation x and y. This project was called M5 (the magnificent 5).

5.0 HEALTH ISSUE:

When we consider the health factors regarding Coca Cola, then it should be clear that the formula of this beverage. No doubt it is considered an unhealthy drink. There is nothing good in this drink regarding your health .Coca-Cola remains under fire for producing unhealthy products that are fueling the diabetes and fatness throughout the world because of the caloric content and high sugar.

There are many matters about health to share but some of them includes health problems such as weight gain, heart complications, stress on organ function, blood vessel constriction, indigestion, increase cavities and eats away tooth enamel, leads to poor oral health such as bad breath and tooth yellowing etc.

An example of this can be witnessed by the death of Natasha Harris, 34, a woman from New Zealand due to her addiction to this fizzy drink according to the researches in early 2010. According to the ABC news network, the young woman suffered Cardiac Arrhythmia in her Post Medical Report. She was witnessed to be a chain smoker and was comprehensively skipping her meals. The report justified that the sugar and caffeine intake from the Coke along with skipped meals, played a major role in her death.

6.0 CONCLUSION

The Coca Cola Company is presently one of the leading and most recognized soft beverage brands in the world. It has surely become part of people’s lives; with over 3,000 products in more than 200 countries .It owes its success to the people who do their best to achieve the job at hand. Thus, the Company takes cares of its employees in return by creating a good working environment and working along with unions and government agencies to make sure its employees are safe. It tells that no business can run without a plan and the Company has spent over $2 million just on advertising and marketing. The Coca-Cola Company appreciates that in today’s business world technology is very important to run such a huge company like Coca-Cola. Though, we should not forget about the health issues that have been witnessed with time and more consumption of the product. As the doctors have suggested, we should not over consume it but to a level where it cannot make such difference.