Is The Communication Most Important

Published Date: 02 Nov 2017

Submission date: 13.12.2012

Is the communication most important? Does it convey the message properly? The print media nourishes it completely? Is the electronic media better substitute of print media?

In my essay, I will focus on the media and its effects on the media. I will explain the positive and negative outcomes of electronic media such as entertainment, news etc.

Most of the people take media as necessary part of their life. Media has basically two types e.g. print media, electronic media etc. Print media includes newspaper, magazines, letters etc. while electronic media is a special and important type of media because it provides us video and audio communication such as television, internet, phones and many other things are included in electronic media. Social networking media is also included in electronic media such as Facebook, Twitter etc. In the past, only print media was common and the electronic media was limited. But in recent few years media has been progressed a lot. Electronic media has taken the world into its hands. Electronic media is now playing an important role in our lives.

To broadcast anything is known as media. Electronic media is a type of media in which information or data is being conveyed through electronics, electromagnetic waveforms or any other source of electric communication. It can be said that electronic media is a digital media. Electronic media includes television, radio, phones and internet (Unknown author). In this modern age electronic media has become an important part of our life. Many people take media as necessary for their life. Electronic media has made the world as a global village. We are connected to the world through media. A person, regardless of his profession, is affected by media in some way or the other.

There is nothing perfect in this modern age. There is nothing in this world which has only positive aspects. Everything in this world has positive as well as negative aspects. In the same way electronic media has positive as well as negative effects. Effects of everything are determined by the usage of it. Television is the main part of electronic media. And it is also the main source of providing information, entertainment, education etc. In short electronic media is playing important role in almost every field of life.

Electronic media is a great source of providing information. There are many news channels and informative channels that keep us up to date. In our country media is independent. It is fully allowed to bring the reality in the front of the people. Today media’s role is much better than before. Electronic media has a greater impact on the people as earlier. News channels are the main source of providing information. Whatever happens in the world it appears instantly on the media. This keeps us aware of all the happening in this world. Pakistani media is much independent as compared to other media of the world. There are talk shows through which we get points of views of different people.

News channels only chase news. They only want to get new news. They have no relation to know the reality but they just break the news to get better rating. News channels are just running for the rating and channels are trying hard to compete with the others channels. Media is feeding people with a lot negative things like sensationalism, money and the truth of their own benefit. Mostly the media is totally bribed. News channels just want to get the attention of people. They have no concern about what they are showing. There are many news they are not much important but media show it. . News channels do not show the reality they often show the things in which they find their own interest. Media mostly tries to show things which are not true. Allah says in Quran "And do not conceal evidence; for whoever conceals it, his heart is tainted with sin. And Allah knows all that you do." (Al-Bakra: 283) Beside this there is some news that can build negative effects on the children. In order to ignore it media feel proud in showing it. There should be some check and balance. Fully independent main be not good. Before showing any news media should check its reality and after verification show it. They mostly show false things even they know the truth. Allah says in Quran: " And cover not Truth with falsehood, nor conceal the Truth when ye know (what it is)." (Al Bakra: 42)

Informative channels are important part of electronic media. These channels give us the information about the new researches happening in the world. This is the plate form from where every person can get knowledge. Allah has created billions of creations and many beautiful areas in the world. There are many creations that are living inside the sea. In the past people are aware about only what they see by their own eyes or listen by other people. But now we can see now the world and get information about everything. This is all about the electronic media. Documentaries give us knowledge about the things. Documentaries on history help us to know about history. Islam is our religion. There are some channels which are showing religious programs.

In order to survive in this world study is important. Electronic media is helping people in their studying. Many students are unable to take the lecture in time. Reason may be that they are ill or have some urgent piece of work at home. So in the past these students were unable to compute with the class. This was the great loss for students but now media can save them from this loss. There are lectures available in the form of videos. Whenever students feel any difficulty about any topic he takes the lectures again and solve the problems. Besides this online lectures are available that help student in their studies. Peoples can get any type of information relating to their education through media. Through this many student don’t take the class in time and enjoy that time. Because they know that they will get the lectures.

Entertainment is other part of electronic media. It helps in the mind building. It plays an important role in the thinking of the children. Entertainment includes television shows, dramas, movies, sports and many other things. Entertainment is important for life. Doing work day and night make the man patient. There should be some entertainment to keep our mind fresh. Dramas are important for the moral mind building. There are many negative things in every society. We are unable to correct it and mostly we are unable to find the negative effect. Electronic media is trying to highlight the negative aspects through dramas and movies. Almost every person watches dramas and movies. By these dramas and movies we come to know about our weakness and positive aspects. Children mostly watch television. There are many programs that build a good thinking ability in the child. Children are very sensitive they can pick the things very quickly. Now a days media is playing it is in this field. Promoting culture is the main theme of entertainment. Through entertainment media is promoting our cultures through all over the world. Through our dramas and movies media people from all over the world come to know about our cultures and traditions.

Restriction is necessary for every field. So entertainment on electronic media should be restricted. Media is now a days spreading vulgarity. Electronic media is showing that is not in our society. And many times they show totally opposite to our religious parameters. This is also forbidden in Islam. Those who love (to see) scandal published broadcast among the Believers, will have a grievous Penalty in this life and in the Hereafter: Allah knows, and ye know not. (Al-Noor: 19). Beside this Media is showing the culture of other countries. As the media of a Muslim country, our media should follow the rules present in Islam. And media should be bound to promote our own cultures instead of others. Immoral dramas and movies should not be produced. Many people especially women waste their time in watching television.

Electronic media is playing its role in sports. Electronic media is broadcasting different sports from all over the world. People can watch different sports of their taste through electronic media. People can watch different games in their homes rather than going to the stadium. It can save their time and save them from traveling problems. Many addicted fans of sports waste all time in front of television and watches sports.

Social networking media is a type of electronic media. Social media enables people to communicate with their other fellows. In the past people only knew about the people living around them. But through social media we can communicate to the whole world while sitting at home. Social media also give us information of different people. It enables us to know about their culture, taste, living standard and many other things. Communication has become strong through social media. Social media has now become popular. "Social Media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better."(unknown author) Almost everyone is addicted to it. Such as Facebook which is surfed by many peoples. Many misconceptions are being created among the people because of Facebook. Many young girls and boys spend the whole day using social networking website like Facebook and Twitter etc. Loneliness becomes part of their life. Social media is taking people away from their family and friends slowly and steadily.

Media has a great impact on the society. Media represent the society so media have to represent the impartial picture of society. Independence is good but there should be some check and balance. Electronic media has become most important part of their life. Life has become the moral activities among the peoples. Media should be independent but there should be some restrictions or check and balance so that media should take care of it. Media is now fully allowed to show what they like without any fear. This is because that media is more independent than ever before. Media plays an important in the thinking of the society. Small children or boys pick the things so quickly that little small mistake or wrong thing affects their character. Media is representative of the society. Media represents the culture, behavior and many other things of the society. Whole world does not come to us to know about us. Through media they come to know about us. This is a huge responsibility on the shoulders of media. Now it is media responsibility to take society towards the right path.