“Impact Of Organisation Citizenship Behaviour On Performance Of Organisation: A Case Of Royal Mail”

1.Introductory Part

Organisational Citizenship behaviour is a concept which is becoming popular and it is related to the field of organizational behaviour (OB). This concept was developed by Organ (1988) about three decades ago, and since then there are many researches which have been conducted to identify and develop the conceptualization of this concept. There are many researches which have researched out these variables as in terms of identifying antecedents, the relationship with job satisfaction, leadership, organizational effectiveness and many more (Bolino and Turnley, 2003). Very few researches can be found out in which the relationship and impact of OCB on overall performance of an organisation has been analysed and studied out.

By OCB what researchers believe is that it is a concept which is not based on employee motivation. It is a discretionary process and employee is not given any reward for this behavior (Organ and Ryan, 1995). Therefore, organisations neglect this aspect of organizational effectiveness. The research will be conducted on the Royal Mail, which is a government owned mail service organization. In public sector OCB concept is seen less comparatively spurring as compared to privately owned organisations. This is because of the strict, autocratic and confined organizational structure. This organization has been selected because there is not seen a single research which has done a research on the interrelationship of these two variables and for effectiveness and to compete the private owned mail service organisations, there is a need to develop a thought for this concept.

2.Rationale of the Study

What is the research issue?

In public sector organisations, the concept of organizational citizenship behaviour is quite new. There are very few researches which have clearly defined and found out the impact of Organisation Citizenship Behaviour on performance of Organisation. Hence, there is a need to clearly define the lines on to which this behaviour can be measured in organisations most specifically the public sector organisations.

Why is it an issue?

The researchers of organizational behaviour has confined it to organizational behaviour field only and have neglected to identify and reveal this concept in relation to HRM, performance management and leadership. Therefore, there is a need to conduct a research on this topic which can purely be used for the performance evaluations of organisations. In Royal Mail too, there are performance evaluations and reward systems, but the OCB concept has been neglected and it is not taken into account. Hence, there is a need to conduct a research on Royal Mail to find out whether this concept is prevailing in this organisation and how it impacts on performance.

Why is it an issue now?

OCB is a behaviour in which organizational costs does not involve. There is no need to motivate the employees or reward them. Employees show this behaviour out of the regime of their job descriptions. It is therefore, important for organisations to bring in this concept alive in employees so that they can work for organizational performance without demanding anything.

What could this research shed light on?

This research can shed light on the conceptualisation of Organisation Citizenship Behavior in relation to elevating the performance of an organisation. Through this research, Royal Mail can improve employee morale, conscientiousness, and feeling of belongingness, job satisfaction when the employees work in the form of groups and help other without any cost. Through this research, the practitioners can develop the strategies through which OCB can be developed in their employees. In addition to this, the researcher can also apply this behavior in his career.

 

 

 

 

 

 

 

Core References

  • Bolino, M.C. and Turnley, W.H., 2003. Going the extra mile: Cultivating and managing employee citizenship behavior. Academy of Management Executive, 17, 60-71
  • Organ, D. & Ryan, K. (1995), “A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behavior”, Personal Psychology, vol. 48, pp. 775–802.
  • Organ, D. (1988), Organizational citizenship behavior: The good solider syndrome. Lexington Books, Lexington, MA

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Additional References

  • Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36, 421-458.
  • Farh, J. L., Podsakoff, P. M, &Organ, D. W. (1990). Accounting for organizational citizenship behavior: Leader fairness and task scope versus satisfaction. Journal of Management, 16, 705-721.
  • Kacambayya, R. (1990). Contexts for organierrtdwl citizemhip behavior: Do high perJofonning and satisfying units have better "citizens" (working paper). York University, North York, Ontario, Canada. MacKenzie, S. B., Podsakoff, P. M., & Fetter, R. (1991). Organizational citizenship behavior and objechve productivity as determinants of managerial evaluations of salespersons' performance. Organizational Behavior and Human Decision Processes, 50, 123-150
  • MacKenzie, S. B., Podmkoff, P. M., & Petter, R. (1993). The impact of organuational citizenship behavior on evaluations of salesperson performance. Journal @Marketing, 57,7040.
  • Podsakoff, P. M., Aheame, M., & MwKenzie, S. B. (in press). Orgdzational citizenship behavior and the quantity and quality of work group pedonnance. Journal of Applied Psychology.
  • Walz, S. M., & Niehoff, B. P. (1996). Organizational citizenship behaviors and their effect on organizational effectiveness in limited-menu restaurants.
  • Williams, L. J., &Anderson, S. E. (1991). Job satisfaction and organizational commitment as predictors of organizational citizenship and in-role behavior. Journal of Management, 17, 601-617.

 

 

 

 

 

 

Appendix 1- Aim

The aim of research will be to analyse and study the impact which OCB has on the performance of organisation in the selected organisation (Royal Mail).

 

Appendix 2- Objectives

The objectives which will be covered up in research are

  • To unveil the concept of Organisation citizenship behaviour
  • To review and analyse the impact of OCB in the shaping up or elevating the performance organisation
  • To study the impact of Organisation Citizenship Behaviour on performance of Royal Mail

 

Appendix 3- Research Questions

The questions which will be answered in the research are

  • What is the conceptualisation of OCB in the organizational behaviour field?
  • What are factors, antecedents and dimensions of OCB?
  • How OCB can help in elevating the performance of an organisation?
  • What specific types of antecedents of OCB are present in Royal Mail?
  • What is the impact of Organisation Citizenship Behaviour on performance of Royal Mail?
  • What are the recommendations which can be taken out from research to improve the performance of Royal Mail?

 

 

 

 

 


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